💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
On a personal note... Self-disclosing stories increase listeners’ engagement
For me, personally, when I’m listening to the radio in the morning and the host is telling a personal story, I find myself immersively listening and feeling empathy. However, the moment they talk abo…
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Strategy
Want to be rich? Don’t set budgets
From self-help books to popular gurus preaching the rules of financial literacy – they all seem to have piece of advice in common: budgeting. Presumably, budgeting is the core ingredient of a healthy…
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Strategy
Why most brand names start with the letter K: the origin and future trends of the K Effect
From Kodak to Coca-Cola. And from KitKat to Kool-Aid. Over the years, many brands have been born with the letter -K as their first phoneme. This preference among branding practitioners was so apparen…
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Strategy
An unexpected way how COVID-19 may increase your sales
A lot has been said and written about the current COVID-19 pandemic and we’ve learned much from it. In the past year, great advances have been made in fields such as healthcare, hygiene, viral transm…
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Strategy
5 Neuromarketing Insights You Might Have Missed in 2020
Here at New Neuro Marketing we review new research papers weekly to provide you with the latest insights on Neuromarketing. These are 5 insights that were not yet published in an article but we still…
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Strategy
Does Product Package Shape Equal Brand Status?
How do you judge a person's status? Do you look at his or her clothes? Or their possessions?
According to the Shape-SES theory, most people tend to infer a person's socioeconomic status from his or…
