Why Indulgence Peaks After Dark: Selling to the Evening Mind

Think about the last time you promised yourself a quiet, sensible evening. Salad for dinner, water instead of wine, an early night. Then 9 p.m. arrives, and the ice cream in the freezer starts callin…

Juul Vosbeek

8 min reading time

05 October 2026

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Strategy

The Office Altar Effect

You know that manager who insists everyone comes into the office, even when the work gets done perfectly fine from home? He probably frames it as "collaboration" or "company culture." But according t…

Juul Vosbeek

8 min reading time

05 October 2026

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Strategy

Why God Makes You Reach for Junk Food

We like to think that food choices are mainly about taste, price, convenience, or health. But new research suggests that something much less obvious can also influence what we choose: whether God is…

Milagro Hogervorst

8 min reading time

13 August 2026

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Strategy

The Heritage Brain Response: why Generation Z prefers traditional and spiritual imagery

Your brain forms preferences before you realize it Imagine scrolling through Instagram. One post shows a sleek glass skyscraper. Another shows an ancient temple garden surrounded by traditional a…

Sacha Hofstee

8 min reading time

31 July 2026

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Strategy

From 6 to 24 Plants: How Display Size Controls Customer Behavior

The Paradox of Choice: Is Less Always Better? You might be familiar with the famous "jam study," which suggested that offering fewer choices leads to more sales. However, in the world of horticult…

Merlijn Dona

8 min reading time

31 July 2026

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Strategy

The Neuromarketing Blueprint: Drive your strategy with brain data instead of gut feeling

When a marketing campaign underperforms or conversion rates stall, the root cause often lies in how we approach audience research. Many organizations primarily measure what consumers say they do, r…