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Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Justifying Indulgent Choices: The Role of Deservingness in Consumer Decisions
Whether it’s New Year’s resolutions or another self-made commitment, individuals face a daily barrage of goal conflicts. Granola bar or brownie? Gym or another Netflix binge? Scroll social media or p…
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Strategy
The Ultimate Psychology of Music Blog - How Background Music Can Boost Sales
Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder th…
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Strategy
How to Increase Advertisement’s Effectiveness with Emphasizing Words
Day in day out we are exposed to advertising on radio, television, YouTube, and all the other communication channels. So, it is important that you not get annoyed by them, right? Speech plays an impo…
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Strategy
Could Projecting Your Preferences onto Prospects Make Your Market Prediction Inaccurate?
You may have heard the phrase “If you build it, they will come.” This assumes that the marketeer knows best and the market will recognize this and come to buy. If you, the marketeer, are in love with…
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Strategy
Dior or DIOR? How Uppercase Letters Make Brands Feel More Premium
Let’s say that you’re about to buy a new shirt or dress for a fancy dinner party, which brand would you choose?
RAFUO or rafuo?
Which one did you like best? Chances are that, when looking for…
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Strategy
On a personal note... Self-disclosing stories increase listeners’ engagement
For me, personally, when I’m listening to the radio in the morning and the host is telling a personal story, I find myself immersively listening and feeling empathy. However, the moment they talk abo…
