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Strategy
How to Increase Advertisement’s Effectiveness with Emphasizing Words
Day in day out we are exposed to advertising on radio, television, YouTube, and all the other communication channels. So, it is important that you not get annoyed by them, right? Speech plays an impo…
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Strategy
Could Projecting Your Preferences onto Prospects Make Your Market Prediction Inaccurate?
You may have heard the phrase “If you build it, they will come.” This assumes that the marketeer knows best and the market will recognize this and come to buy. If you, the marketeer, are in love with…
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Strategy
Dior or DIOR? How Uppercase Letters Make Brands Feel More Premium
Let’s say that you’re about to buy a new shirt or dress for a fancy dinner party, which brand would you choose?
RAFUO or rafuo?
Which one did you like best? Chances are that, when looking for…
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Strategy
On a personal note... Self-disclosing stories increase listeners’ engagement
For me, personally, when I’m listening to the radio in the morning and the host is telling a personal story, I find myself immersively listening and feeling empathy. However, the moment they talk abo…
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Strategy
Want to be rich? Don’t set budgets
From self-help books to popular gurus preaching the rules of financial literacy – they all seem to have piece of advice in common: budgeting. Presumably, budgeting is the core ingredient of a healthy…
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Strategy
Why most brand names start with the letter K: the origin and future trends of the K Effect
From Kodak to Coca-Cola. And from KitKat to Kool-Aid. Over the years, many brands have been born with the letter -K as their first phoneme. This preference among branding practitioners was so apparen…
