💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Don’t lose customers - Rebranding done right
People in general are creatures of habit. We get attached to buying the same products from the same brands over and over again. For example: what happens to our favorite brand of chips, cosmetics or…
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Strategy
How to repair the damage from a product recall
It’s every company’s worst nightmare: a product recall. Unfortunately, most consumer brands will be pulled out of the store shelves at least once in their lifetime.
What does a brand stand to do whe…
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Strategy
Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.
What is the real price of your clothing? Getting your hands on a six dollar t-shirt is inexpensive, but who actually pays for it?
Recently, a clothing factory in Bangladesh collapsed, instantly kill…
