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Enjoy our latest research insights, written by the best authors

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Research

Too Loud, Too Bright, Too Much: Inside the Overwhelmed Shopper's Brain

Overstimulating your customers' brains is the last thing you want to do, yet in the pursuit of an engaging pop-up experience, it happens all the time. What does this actually feel like? Picture yo…

Salomé Cohen

8 min reading time
31 July 2026
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Research

Your Brain on Vacation (No Passport Required)

Picture this. You put on a VR headset, watch three minutes of a forest landscape with birds and rustling wind, and your brain measurably relaxes. Now swap that for three minutes of wingsuit flying at…

Juul Vosbeek

8 min reading time
14 July 2026
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Research

What Your Eyes Reveal About Your Expertise

Imagine standing in front of a classroom of thirty teenagers. You are halfway through explaining a math problem when a student in the front row shoots their hand up enthusiastically. At the same mome…

Sacha Hofstee

8 min reading time
29 June 2026
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Research

The Social Savviness Effect: Why Your Customers Love Your Failures

Remember the 2017 Pepsi "Live for Now" campaign with Kendall Jenner? The model joined a protest march and handed a police officer a can of soda. Suddenly, the tension evaporated. The crowd cheered. W…

Isabelle Busch

8 min reading time
02 December 2025
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Research

Don’t Let Emojis Hurt Your Brand: The Right Way to Employ Them For Positive Brand Perception

It’s June 22nd, 2015. Chevrolet sends out a press release to announce the reveal of the new Cruze. But guess what? It’s all written in emojis🤔 No words, just funny pictures (some even made up by Che…

Camelia Popescu

8 min reading time
26 August 2025
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Research

Strange Encounters Make the Most Interesting Stories: Serendipity in Marketing

Grabbing market attention with the unexpected How many famous accidental product discoveries are you aware of? There’s plenty to fill history books. Let’s take Post-it Notes: the result of 3M scien…

Camelia Popescu

8 min reading time
01 July 2025

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