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Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Surprise! Drive Customer Engagement with Strategic Unexpected Moments
Did you happen to stroll through the busy streets of Italy in 2011? If you had, you’d have stumbled upon a unique pedestrian crosswalk—where all its stripes were grey, except one. A brilliantly white…
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Strategy
Red Is the Color of Indulgence: How Ambient Color Influences Food Decisions
Visual stimulation plays a key part in how we experience food. Have you ever wondered why so many fast food restaurants use red in their color schemes? It is not a coincidence. It is science. Color i…
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Strategy
Rolex or Rollie? The Hidden Costs of Nickname Branding
When consumers adore a brand, they often give it a nickname—from "Rollie" for Rolex to "Beemer" for BMW. Marketers are eager to embrace this consumer-driven brand love and incorporate these nicknames…
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Strategy
Neuromarketing Explains Why Ferrero Chocolates Are Simply Irresistible
Think about the Ferrero Rocher chocolates. Almost everyone recognizes the shiny gold foil that wraps the chocolate. This packaging doesn’t just wrap the chocolates, it makes it look luxurious and spe…
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Strategy
Can Auditory Feedback Guide Us Through the World of Invisible Mobile Payments?
Recently, I was at the well-known Dutch supermarket, Albert Heijn, using the self-scan kiosk to pay for my daily groceries. As I tapped my credit card against the terminal, no sound came from the dev…
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Strategy
Nudge, Nudge, Green Boost: How To Encourage Sustainable Buying Behavior Among Online Shoppers
Picture this: You're wrapping up an online shopping session, with the mouse hovering over the checkout button. Suddenly, you notice a little green leaf next to one of the delivery options. "Huh," you…
