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When Daydreaming Can Work in Your Favor

Imagine you're sitting in a waiting room, a travel brochure on the table in front of you. With nothing better to do, you pick it up. The cover shows a beach somewhere warm, and for a moment, your min…

Gemma Zijlstra

8 min reading time
25 August 2026
🙏
Strategy

Why God Makes You Reach for Junk Food

We like to think that food choices are mainly about taste, price, convenience, or health. But new research suggests that something much less obvious can also influence what we choose: whether God is…

Milagro Hogervorst

8 min reading time
13 August 2026
🖊️
Conversion

Can You Sell Me This Pen? Improve Your Selling Skills With The Psychology Of Nonverbal Expressiveness

Can You Sell Me This Pen? Improve Your Selling Skills with the Psychology of Nonverbal Expressiveness You walk into a clothing store and two salespeople approach you. The first stands stiffly upri…

Gemma Zijlstra

8 min reading time
31 July 2026
🏺
Strategy

The Heritage Brain Response: why Generation Z prefers traditional and spiritual imagery

Your brain forms preferences before you realize it  Imagine scrolling through Instagram. One post shows a sleek glass skyscraper. Another shows an ancient temple garden surrounded by traditional a…

Sacha Hofstee

8 min reading time
31 July 2026
🪴
Strategy

From 6 to 24 Plants: How Display Size Controls Customer Behavior

The Paradox of Choice: Is Less Always Better? You might be familiar with the famous "jam study," which suggested that offering fewer choices leads to more sales. However, in the world of horticult…

Merlijn Dona

8 min reading time
31 July 2026
🧠
Strategy

The Neuromarketing Blueprint: Drive your strategy with brain data instead of gut feeling

When a marketing campaign underperforms or conversion rates stall, the root cause often lies in how we approach audience research. Many organizations primarily measure what consumers say they do, r…

Sacha Hofstee

8 min reading time
31 July 2026
🫨
Research

Too Loud, Too Bright, Too Much: Inside the Overwhelmed Shopper's Brain

Overstimulating your customers' brains is the last thing you want to do, yet in the pursuit of an engaging pop-up experience, it happens all the time. What does this actually feel like? Picture yo…

Salomé Cohen

8 min reading time
31 July 2026
❓
Advertising

The Uncertainty Advantage: Hidden Prices Sell Sustainable Products

Imagine walking into a store and seeing two identical eco-friendly detergents side by side. One has a clear price tag: $8.99. The other says: "Scratch to reveal your discount, somewhere between 5% an…

Milagro Hogervorst

8 min reading time
28 July 2026
🏖️
Research

Your Brain on Vacation (No Passport Required)

Picture this. You put on a VR headset, watch three minutes of a forest landscape with birds and rustling wind, and your brain measurably relaxes. Now swap that for three minutes of wingsuit flying at…

Juul Vosbeek

8 min reading time
14 July 2026
🧑‍🏫
Research

What Your Eyes Reveal About Your Expertise

Imagine standing in front of a classroom of thirty teenagers. You are halfway through explaining a math problem when a student in the front row shoots their hand up enthusiastically. At the same mome…

Sacha Hofstee

8 min reading time
29 June 2026

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