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Enjoy our latest strategy insights, written by the best authors
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Strategy
What are the most effective nudges against alcohol, tobacco, and other unhealthy temptations?
“Giving up smoking is the easiest thing in the world” the words of Mark Twain, an American writer in the late 1800s. “I know because I've done it thousands of times.” In the present day, it’s crystal…
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Strategy
Small, Regular or Plus Size? How Restaurant Menu Labeling Influences Healthy Eating
Do you usually go for a “fat burger”, “super-size burger” or a “thin cookie”? These kind of labels push us to make mental associations with human body shapes and types, triggering our emotions and th…
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Strategy
The psychology behind influencer marketing
Picture this: You’re mindlessly scrolling through your Instagram feed, and there she is – Kylie Jenner, effortlessly flaunting the latest makeup trends. Now, Kylie is not just a reality TV superstar;…
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Strategy
Goods versus Services: Why Buyers and Sellers Disagree
Suppose you want to sell a cupboard; how do you determine the price? You will probably compare prices with similar ones and how much the purchase price was. Buyers, in turn, will judge it on external…
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Strategy
How to unlock Gen-Z's Buying Potential using emojis
Emojis have taken over how the world communicates online. From social media platforms to text messages, emojis have become an integral part of our daily communication. These little expressive icons h…
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Strategy
,99 or ,00 – when charm pricing backfires
Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every…
