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Strategy
The psychology behind influencer marketing
Picture this: You’re mindlessly scrolling through your Instagram feed, and there she is – Kylie Jenner, effortlessly flaunting the latest makeup trends. Now, Kylie is not just a reality TV superstar;…
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Strategy
Goods versus Services: Why Buyers and Sellers Disagree
Suppose you want to sell a cupboard; how do you determine the price? You will probably compare prices with similar ones and how much the purchase price was. Buyers, in turn, will judge it on external…
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Strategy
How to unlock Gen-Z's Buying Potential using emojis
Emojis have taken over how the world communicates online. From social media platforms to text messages, emojis have become an integral part of our daily communication. These little expressive icons h…
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Strategy
,99 or ,00 – when charm pricing backfires
Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every…
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Strategy
You Won’t Believe This! Click Here To Find Out The Truth About Clickbait
Did you click? Clickbait is a strategy for viral journalism, where the hunt on clicks is accelerating. Powerful and emotional words can make your headline irresistibly clickable, as previous research…
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Strategy
The Ultimate Guide to Product Assortment Psychology in 2022
If there’s one thing that retail psychologists have learned over the years, it’s that choice isn’t always good. Few people will be excited by facing 382 options of laundry detergent. Alternatively, 3…
