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Enjoy our latest strategy insights, written by the best authors
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Strategy
Nudge, Nudge, Green Boost: How To Encourage Sustainable Buying Behavior Among Online Shoppers
Picture this: You're wrapping up an online shopping session, with the mouse hovering over the checkout button. Suddenly, you notice a little green leaf next to one of the delivery options. "Huh," you…
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Strategy
More Than Just a Cup of Joe: Neuromarketing Tips to Boost Customer Experience
Introduction
Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made considerable ground in investigating…
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Strategy
Unveiling the effect of anthropomorphism in food marketing
If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is ho…
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Strategy
Sliced Bars or Imperfect Stars? How to Shape Consumer Preferences with Your Product Rating Design
Ever wondered what is actually shaping your product preferences? Before you click that "Add to Cart" button, what if I told you that the aesthetics of product ratings is subtly guiding your choices?
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Strategy
The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name Sweet and Short
Picture this: you're wandering the aisles of a grocery store, looking for a healthy snack. You come across two seemingly identical products, but one has a brand name that's as long as a Shakespearean…
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Strategy
What are the most effective nudges against alcohol, tobacco, and other unhealthy temptations?
“Giving up smoking is the easiest thing in the world” the words of Mark Twain, an American writer in the late 1800s. “I know because I've done it thousands of times.” In the present day, it’s crystal…
