Human behavior, where does this come from and how can we influence it? Starting with a bachelor of Psychology in Utrecht, I focussed on Cognitive and Neurobiologic Psychology. I’m now passionate to discover everything there is about the brains and behavior! Besides, I’m sort of allergic to gut-feelings, decisions should be underpinned with data, and that’s what makes neuromarketing the best combination. Using neuro-insights to make marketing better is one of the best practical implications of neuroscientific research. So I’m happy to contribute at ST&T Research and to keep up with the latest insights through New Neuro!