💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
The Memory Effect: Why Your Brain Can't Ignore Personalized Messages
Juan's Chocolate Problem and What It Taught Scientists
Meet Juan, a young adult with a serious problem with chocolate. When researchers wanted to help him eat healthier, they didn't just tell him "a…
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Conversion
Packing a Punch: The Power of Divisible Pricing in Multipacks
"Do I really need that much toilet paper?"
If you’ve ever shopped at a big-box warehouse, you’ve probably questioned whether you’ll actually use up those jumbo packs of toilet paper, deodorant, or a…
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Conversion
The Magic of Sound: Nudge Green Product Purchase with Natural Sounds
The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use sound to positively im…
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Conversion
Boost Your Revenue: Unveiling the Power of In-Store Inspiration Versus Deals Messaging
On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the a…
