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Enjoy our latest strategy insights, written by the best authors
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Strategy
,99 or ,00 – when charm pricing backfires
Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every…
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Strategy
You Won’t Believe This! Click Here To Find Out The Truth About Clickbait
Did you click? Clickbait is a strategy for viral journalism, where the hunt on clicks is accelerating. Powerful and emotional words can make your headline irresistibly clickable, as previous research…
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Strategy
The Ultimate Guide to Product Assortment Psychology in 2022
If there’s one thing that retail psychologists have learned over the years, it’s that choice isn’t always good. Few people will be excited by facing 382 options of laundry detergent. Alternatively, 3…
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Strategy
Convenience Is The New Key To Make Your Brand’s Perception PREMIUM
Working 8 hours straight, hitting the gym, preparing food, and trying to make time for your loved ones… Sounds familiar? You are desperate for some leisure time but how do you make the time?
You mig…
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Strategy
Is Fondness for Roundness a thing? How to increase buying intentions for indulgence foods with a basic shape
Think about two similar scenarios where you want to treat yourself. One: you just left the gym after a long day. It was a good session. You ate your frog and managed to tick almost everything off you…
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Strategy
Justifying Indulgent Choices: The Role of Deservingness in Consumer Decisions
Whether it’s New Year’s resolutions or another self-made commitment, individuals face a daily barrage of goal conflicts. Granola bar or brownie? Gym or another Netflix binge? Scroll social media or p…
