The Neuromarketing Blueprint: Drive your strategy with brain data instead of gut feeling

When a marketing campaign underperforms or conversion rates stall, the root cause often lies in how we approach audience research. Many organizations primarily measure what consumers say they do, r…

Sacha Hofstee

8 min reading time

31 July 2026

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Strategy

Her Wine, Her Way: How Subtle Femininity Sells in Masculine Industries

A Bouquet, a Bulldog, and a $3.50 Discovery Picture this: three wine bottles on a shelf. One has a bulldog on the label. Another shows a simple grape cluster. The third features a delicate bouquet o…

Salomé Cohen

8 min reading time

24 February 2026

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Strategy

The Eye Never Lies: Revolutionary Do's and Don'ts for Visual Destination Marketing

Imagine this: You’re scrolling through travel photos online. A bright coastal landscape catches your eye. You pause for a moment, zoom in, and look again. But when it’s time to choose your next tri…

Gemma Zijlstra

8 min reading time

24 March 2026

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Strategy

Is it Girl Math or Behavioral Economics? The Power of Cost per Wear

“Girl Math” in action You’ve likely seen the videos: a $500 pair of designer boots is “practically free” because if you wear them every day for three years, they cost less than a cup of coffee. Imag…

Merlijn Dona

8 min reading time

19 February 2026

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Strategy

“Ew”... “Jerks”... Why Some Insults Do More Good Than Damage to Your Brand

Finding a marketing goldmine in unexpected situations Do you take negative feedback with a pinch of salt, or do you react with fervor even at the risk of losing goodwill and customers’ business? Mos…

Camelia Popescu

8 min reading time

11 November 2025

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Strategy

Emotion, Ease, Identity: The Formula for Social Sharing

We’ve all heard the phrase: “stop the scroll.” But what really makes someone pause and even better, hit the share button? Picture yourself scrolling through your feed. One post says: “Our product…