💡 Insights
Latest research insights
Enjoy our latest research insights, written by the best authors
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Research
Live Social Listening as a Measure of Engagement
Social media usage is still rising. In addition to more and more users (321 million new users since 2019), the time spent has increased: we’re spending more than 40 percent of our waking hours online…
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Research
What Psychology Knows about Impulse Buying in 2020
Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes?
That shouldn’t be quite a surprise. In one way or another, everyone has ex…
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Research
Are Chatbots Catching Up To Human Salesmen?
Most likely, you'll recognize that vague feeling when talking to a customer support chat service, that the "person" you're chatting with might actually be a computer.
Indeed, the market size of cha…
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Research
Synchronicity. The one brain metric to rule them all?
Wat exactly makes communication ‘work’? And what does successful communication look like in the brain? The latest brain research shows it is not so much a matter of specific brain areas lighting up…
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Emoticons in Customer Service: Why They Can Backfire And How To Use Them Right
Emoticons and emoji’s seem to be everywhere these days: In text messages from friends, in social media campaigns from major brands and even in e-mails from customer service representatives.
And that…
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Research
If You Could Pick Just One Neuro Method – Which One Should It Be?
Deciding whether or not to put a product in your shopping basket is often a split-second decision. If there’s one advantage neuromarketing has over traditional methods, it’s being able to measure obj…
