💡 Insights
Latest research insights
Enjoy our latest research insights, written by the best authors
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Research
How To Sell More By Simply Showing This Body Part
We may have just uncovered the secret behind unboxing videos: activating viewers’ mirror neurons so that they feel the hands and objects in the scene are theirs.
This new phenomenon labeled the Vica…
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Research
To Believe Or Not To Believe: How Our Mental Shortcuts Sometimes Lead To False Beliefs
Imagine coming across an ad saying that the advertised shoes will help to tone your muscles and burn extra calories, or that snail oil will cure all acne. You might think that you won’t fall for this…
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Research
Can Catchy Jingles and Music Capture Consumer Attention during Multitasking?
The battle for the consumer's attention is reaching a climax. Multitasking increased dramatically, especially during commercial breaks, leaving marketers questioning how to capture consumers' attenti…
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Research
The future of music - and advertising: How brain activity seizes the hit-potential of new music.
Would you have recognized the hit-potential of Dua Lipa before it was cool? Or Drake?
Most probably, you won’t. As you know, there’s a lot of money going round in the music industry. But the questi…
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Research
The 5 Best Neuromarketing Insights of 2020
With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to da…
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Research
Live Social Listening as a Measure of Engagement
Social media usage is still rising. In addition to more and more users (321 million new users since 2019), the time spent has increased: we’re spending more than 40 percent of our waking hours online…
