💡 Insights
Latest research insights
Enjoy our latest research insights, written by the best authors
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Research
Why Extended Wait Times Can Benefit the Consumer Experience
Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made th…
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Research
A Matter of Taste: How Context Dramatically Influences What We Taste
Taste is taste, isn't it? Well, not quite! What if I told you that the color, shape, and packaging of a product can significantly alter the way we perceive its flavor?
Imagine this: a…
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Research
From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads Impact Donation Intentions
Do you know any of the people in these picture?
Neither do I. Actually, I ‘created’ them using this AI-powered website: https://thispersondoesnotexist.com
These people do not exist…
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Research
How the hamburger is made: the surprising psychological effect of learning where your meat comes from
More and more consumers are interested in ethically produced meat. This includes the place and ways animals are raised and cared for. Previous research has found that telling about the better living…
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Packaging & Naturalness: When and Why Not To Pack Your Products
Shoppers increasingly consider the naturalness of products. Typically, natural products are preferred in categories in which naturalness is considered important. But what does naturalness have to do…
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Research
Unlocking the Power of Neural Signals: Enhancing Market-Level Efficiency of Banner Advertisements
The average internet user is bombarded with a stream of online banners on a daily basis. From promotional offers to brand advertisements, these digital displays attempt to capture our attention while…
