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Enjoy our latest research insights, written by the best authors
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Research
Rocking your brand: how music can influence brand perception
Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message.
A recent study bridg…
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Research
Panic Buying: The Impact of External Crises on Consumer Behavior and Retail Revenue
It was the Toilet Paper Panic of 2020 where calm neighbors turned into competitive shoppers at supermarkets across America due to COVID-19, creating a frenzy more intense and worrisome than the Tickl…
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Research
The Faces of Persuasion: Revealing the Most Effective Emojis in Online Marketing
A friend scrolling through her social media feed stumbled upon a post from an influencer. However, instead of diving into the caption, she found herself deterred by its length. The overwhelming amoun…
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From awe to action: How the beauty of nature stimulates ethical behaviour
Don’t you think nature can be beautiful? So do most. Beauty in nature can be found anywhere, and is even good for your health. But this is not all. Do you want to find out how you can use nature to s…
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Why Eco-Friendly Packaging Psychologically Backfires - And What To Do About It
Do you know how eco-friendly packaging affects our buying behaviour? Companies all over the world are trying new ways to be kind to the environment, especially when it comes to packaging drinks…
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Research
Why Extended Wait Times Can Benefit the Consumer Experience
Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made th…
