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Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
A New Excuse To Use When You Order Fast Food
Have you ever been to a pub with the intention of doing just a few drinks and going home early, only to stay until closing time? A lot of people probably have. If you are one of them, have you ever w…
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Strategy
How Wisdom Of Crowds Can Boost Your Sales
In the modern world, we hear a lot about crowdfunding: it helps small and medium companies to generate a budget for their products and achieve popularity by promoting it via various Kickstarter-alike…
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Strategy
What sells better - something free or something off?
2 euros off or a complementary recipe book?
Price-based incentives remain one of the most common types of sales promotion. However, non-monetary incentives have become increasingly more common. Non-…
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Strategy
5 Best NeuroMarketing Insights You Might Have Missed - First Half Of 2018
Are you up to date?
Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you mig…
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Strategy
More Precise is More Price: How to Get the Highest Final Sale Price in Negotiation Sales
As a seller, you try to aim for every product to be sold at the highest final sale price. But what most negotiators do not realize, is that the initial list price is the starting point for the negoti…
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Strategy
Why Nobody Would Drink a Coke Zero From a White Can
Imagine walking through your local supermarket to buy some fruits and vegetables. We are automatically drawn to that intense red tomato because it looks a lot juicier and tastier than the ones that a…
