💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
What sells better - something free or something off?
2 euros off or a complementary recipe book?
Price-based incentives remain one of the most common types of sales promotion. However, non-monetary incentives have become increasingly more common. Non-…
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Strategy
5 Best NeuroMarketing Insights You Might Have Missed - First Half Of 2018
Are you up to date?
Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you mig…
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Strategy
More Precise is More Price: How to Get the Highest Final Sale Price in Negotiation Sales
As a seller, you try to aim for every product to be sold at the highest final sale price. But what most negotiators do not realize, is that the initial list price is the starting point for the negoti…
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Strategy
Why Nobody Would Drink a Coke Zero From a White Can
Imagine walking through your local supermarket to buy some fruits and vegetables. We are automatically drawn to that intense red tomato because it looks a lot juicier and tastier than the ones that a…
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Strategy
Jealousy as a Trigger to Unique Product Preferences
When looking at neuromarketing, a lot of emotions have been examined. One that may have been underexposed, is jealousy. Until now! A recent manuscript by Huang, Dong & Wyer Jr (2016) elaborates t…
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Strategy
Why Luxury Brands Should Embrace Being Cheap
Consider the following scenario. You are walking through your city on a Saturday afternoon, looking to buy a new shirt. All of a sudden, a retail store of an expensive high-end brand catches your eye…
