💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
How to use sensory marketing tactics to create irresistible brands
In today’s day and age, the most successful brands are the ones that deliver feelings and emotions. By stimulating senses (like sight, hearing, taste), emotions will be delivered and learning will be…
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Strategy
How To Stop Losing Customers By Doing Less
Imagine you’re buying something at the vegetable market, organic carrots for instance. The price tag says it’s $2.00 for the carrots, which is twice the price you would pay for in the supermarket. Yo…
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Strategy
The 5 Latest Neuromarketing Insights of 2016 Q1
Do you recognize this feeling while you’re walking through the Nespresso brand store? Everything seems to be in perfect harmony. The colors, counters, even the delicious smell of coffee. Everything j…
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Strategy
The Definitive Guide to Scent Marketing
Smell. Isn’t it amazing how a dash of invisible scent molecules is able to transport you right back into a childhood visit to your grandparents? Or how the delicious aroma of freshly baked bread seem…
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Strategy
When it’s Clever to Tell Viewers about Product Placement
Because consumers are more eager than ever before to evade advertising, advertisers increasingly turn toward more covert methods to display their brands. Product placement – brands and products appea…
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Strategy
How a Fair Trade alternative can ruin your brand
Oh my god, you’re such a….! I don’t like being labeled. Unless it’s really cute. What I do like is labels that tell me whether I should or should not be buying a certain product. It’s the paradox of…
