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Strategy
The 5 Latest Neuromarketing Insights of 2016 Q1
Do you recognize this feeling while you’re walking through the Nespresso brand store? Everything seems to be in perfect harmony. The colors, counters, even the delicious smell of coffee. Everything j…
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Strategy
The Definitive Guide to Scent Marketing
Smell. Isn’t it amazing how a dash of invisible scent molecules is able to transport you right back into a childhood visit to your grandparents? Or how the delicious aroma of freshly baked bread seem…
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Strategy
When it’s Clever to Tell Viewers about Product Placement
Because consumers are more eager than ever before to evade advertising, advertisers increasingly turn toward more covert methods to display their brands. Product placement – brands and products appea…
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Strategy
How a Fair Trade alternative can ruin your brand
Oh my god, you’re such a….! I don’t like being labeled. Unless it’s really cute. What I do like is labels that tell me whether I should or should not be buying a certain product. It’s the paradox of…
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Strategy
Don’t lose customers - Rebranding done right
People in general are creatures of habit. We get attached to buying the same products from the same brands over and over again. For example: what happens to our favorite brand of chips, cosmetics or…
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Strategy
How to repair the damage from a product recall
It’s every company’s worst nightmare: a product recall. Unfortunately, most consumer brands will be pulled out of the store shelves at least once in their lifetime.
What does a brand stand to do whe…
