💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
🚀
Strategy
Jealousy as a Trigger to Unique Product Preferences
When looking at neuromarketing, a lot of emotions have been examined. One that may have been underexposed, is jealousy. Until now! A recent manuscript by Huang, Dong & Wyer Jr (2016) elaborates t…
🚀
Strategy
Why Luxury Brands Should Embrace Being Cheap
Consider the following scenario. You are walking through your city on a Saturday afternoon, looking to buy a new shirt. All of a sudden, a retail store of an expensive high-end brand catches your eye…
🚀
Strategy
Why Apple's Night Shift Might Be Losing You Sales: The Unexpected Power Of Blue Lighting
Discover how to get consumers to buy more hedonic products by applying the right type of lighting. Research shows that blue lighting influences consumers in their motivation to buy more hedonic produ…
🚀
Strategy
How 7up changed the opinion of their customers by simply changing the diagonal orientation of their logo
What does Snapple have in common with Perrier or 7up? Obviously, these companies all sell soft drinks, but there is another thing these brands have in common. All these three companies have changed t…
🚀
Strategy
The size of colors: More intense means bigger!
The rainforests in South America are being inhabited by several species of brightly colored frogs. These frogs are often poisonous and the bright colors serve as a warning to predators not to eat the…
🚀
Strategy
How to set discounts for various related products
Chocolate bars, everyone has at least one in their kitchen cabinets, for those rainy evenings on the couch. Yes, (nearly) everyone loves chocolate, but some companies thrive and others…well…have a ha…
