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Enjoy our latest research insights, written by the best authors
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Research
Unlocking the Power of Neural Signals: Enhancing Market-Level Efficiency of Banner Advertisements
The average internet user is bombarded with a stream of online banners on a daily basis. From promotional offers to brand advertisements, these digital displays attempt to capture our attention while…
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Research
Don’t cry over spilled milk; the wastefulness perception of various beverage packaging
Sustainability is become a more important brand asset with the years. Additionally, the majority of consumers have the intention to pay more for environmentally sustainable packaging (Popovic et al…
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The Form of Taste: How Shapes Influence Taste & How You Can Apply This to Influence Consumers
Rationally speaking, forms wouldn’t have a taste. A circle is a circle and that’s that. Or isn’t it quite that simple?
Although shape and taste are two different sensory experiences, shape does infl…
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Research
Let your eyes feast on this! How visual packaging elements change taste expectations
The purpose of food packaging has evolved a lot from what it used to be. At first, packaging was mainly used as a means to preserve and transport food items. Later, it was used as a way to gain consu…
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Three Powerful New Ways to Measure Brand Image
Few marketers would dispute that brand image is an essential part of the DNA of any successful brand that’s out there today. However, as important as brand image may be, the construct does pose quite…
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Research
How To Sell More By Simply Showing This Body Part
We may have just uncovered the secret behind unboxing videos: activating viewers’ mirror neurons so that they feel the hands and objects in the scene are theirs.
This new phenomenon labeled the Vica…
