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Research
Strange Encounters Make the Most Interesting Stories: Serendipity in Marketing
Grabbing market attention with the unexpected
How many famous accidental product discoveries are you aware of? There’s plenty to fill history books.
Let’s take Post-it Notes: the result of 3M scien…
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Research
Afternoon Cravings: How Time of Day Affects Variety-Seeking Behavior
In the world of consumer psychology, variety-seeking behavior is the tendency of people to look for new and diverse products, services, or experiences. It plays a significant role in how customers de…
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Research
Birdsongs and Rain Drop Sounds Turn Green Browsers into Buyers
You're in a cozy café at lunch time. You suddenly surprise yourself by paying notice to the sounds of chirping birds and flowing water. You feel more grounded, calm, connected. You skip the plastic s…
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Research
Can Brain Waves Predict Box Office Movie Success?
You’re sitting in a movie theater, popcorn in hand, as the lights dim. The first trailer plays, and you lean over to your friend, whispering, “That looks terrible.” The next one flashes across the sc…
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Research
Why nudging makes you buy more, but consume less!
Subtle details at the point-of-purchase can have a powerful sway on what we buy. Ever since Thaler and Sunstein coined the concept of nudging in their 2008 book Nudge, its underlying psychological pr…
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Research
How Attractive Design Lights Up Our Brains: The Science of Beauty and Buying
Have you ever been drawn to a product the moment you saw it? Perhaps it was the elegant curve of a chair, the seamless design of a phone, or a beautifully packaged luxury purse. That “instant attract…
