💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
When to Follow Customer Expectations – And when to Break Them
Each and every day, package designers, retail planners and online UX experts all face the same question: should you follow customer expectations, or should you break them?
Many experts propose that…
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Conversion
How to create the perfect shelf based on product lightness
Generally, when visiting a supermarket, you don't want to waste your precious time by searching for the products you're looking for. In order to help us making decisions, our brains have a few biases…
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Conversion
How to use behavioral science to influence consumer decision-making
Every day, we make decisions between multiple choices and alternatives. After a while, our brains find shortcuts to help us make decisions faster, in a more “efficient” way. This is called fast-think…
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Conversion
The Hooters effect: How good-looking waitresses sway our taste buds
From Marylou’s Coffee to Hooters – many food and restaurant concepts have the above-average looks of the serving staff engrained deeply within their brand DNA.
But does it actually work? Do we truly…
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Conversion
‘Limited Edition’ or ‘Best Seller’? Avoid painful mistakes in persuasion attempts
Both ‘Limited Edition’ and ‘Best Seller’ labels might persuade consumers to purchase your product. Would you be able to pick the most effective from either of these?
Many companies actively engage i…
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Conversion
A different – and more effective – way to use discounts
Would you rather have a 10% chance to get your product for free or a fixed 10% discount? And what does your customer prefer? Mazar, Shampanier & Ariely (2017) decided to investigate the attractiv…
