💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
Sell more by simply making people look in this direction
With neuromarketing, whether something is winning or losing conversions for you boils down to the absolute details. As specified in the overview article we recently published, some small changes can…
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Conversion
Improve your sales by playing smart with ‘regret’ and the ‘maximizing mind-set'
With our busy lives nowadays, we can’t always attend every meeting, birthday or SALE that we want to attend. So occasionally we miss out on deals and special offers; that’s life. But do we regret thi…
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Conversion
The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free
So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?
If you’re a marketer or…
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Conversion
When life gives you LIME(s), you better recognize
Which brand of cola would you rather drink: Pepsi Cola or Mila Cola? My guess is that you’d prefer to quench your thirst with Pepsi Cola. How appealing is Pepsi? You’ve probably never even heard of M…
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Conversion
Do you make this deadly recently discovered mistake when using social proof?
Ouch. Last week taught me a painful lesson in humility. I learned I was just using half the power of a persuasion principle I was convinced I’d mastered perfectly: social proof.
Social proof works…
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Conversion
To round or not to round
Pricing directly affects the consumer’s opinion about a product. A slight difference in price can have a major impact on how the consumer feels about buying - and even his or her opinion on the quali…
