💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
When Price Promotions Benefit Neighboring Products too
Consumer psychologists and neuromarketing researchers try to disentangle what makes a product stand out on a shelf. With eye tracking, we can now measure even the most subtle attentional effects.
Th…
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Conversion
'Would you like a coffee with that?' How Buyers Spend Almost Double When Drinking Coffee or Tea Before Purchase
It’s early morning and you’re having your first coffee. Not too strong, not too weak. Just as you like it. You feel energized. Ten minutes later you’re on your laptop checking your emails and your so…
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Conversion
Beyond the Taste Buds: How Packaging Shapes Our Perception
If you're a food lover, chances are you've been lured by a mouth-watering package design at least once. But did you know that the shape and color of packaging can also affect your perception of taste…
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Conversion
Promote Healthy Food Choices Online? A Dietary conflict
When ordering food online, the number of unhealthy food cues seems endless. Not only the food itself but also food-related words and pictorial representations stimulate unhealthy dietary behaviors. A…
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Conversion
How to use nudging to reduce food waste
In recent years, there has been increasing interest in using behavioral economics principles to "nudge" individuals towards making healthier and more sustainable choices. One area where these nudges…
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Conversion
When you Prefer Walking 3 Miles instead of 2.83 Miles - How Exercise-based Food Labels Influence our Food Choice
Maybe it’s just me, but the food labels communicating the amount of calories on the back of food packages don't always speak to me. Don’t get me wrong, when I see a label stating “840 kcal” on…
