💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
Men Beware: The Abercrombie & Fitch Effect
Have you ever dared to walk into an Abercrombie & Fitch store? Then the memory of the many muscled six-pack wielding employees probably hasn’t vanished from your mind. The brand seems to be built…
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Conversion
When Brand Names Are All That Matters
We all know that one friend who wants to have luxury products so bad, they don’t spend too much time thinking whether they actually need the product or if it is of good quality. They just want to hav…
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Conversion
Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This
What is your association with thinness? Discipline? Beauty? Health? That doesn’t come as a surprise. Advertisers, the movie industry and social media are reinforcing these associations every day, mak…
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Conversion
Do people really like the songs they vote for? How does the order effect influence decision-making.
Even Eminem benefits from neuromarketing
Remember Eminem? He was gone quiet for almost four years. Lately, Post Malone, Drake and Kendrick Lamar have been topping the Global Charts.
Every year in N…
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Conversion
Unconscious Cues and Their Surprising Effect on Behavior
Influencing behavior through advertisements, both consciously and unconsciously, but especially the latter, has given neuromarketing a bad reputation. Take James Vicary’s famous subliminal messaging…
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Conversion
Why hipsters have more fun, and why taking so many pictures is part of it
‘Come on, let’s take a selfieeeee!’
What do hipsters, tourists and that Instagram addicted friend we all know, have in common? They all seem to take pictures of almost anything, making them seem ver…
