If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is how we create a strong emotional bond with our pet and how it becomes part of the family. Or maybe you give your car a name. A bit strange, but it helps to create a sense of personal connection and attachment to the vehicle. Ever heard of the movie Cast Away? This movie depicts a deep truth about the irrepressible social nature of humans: the main character, who is left alone on a deserted island, personifies a volleyball and names him Wilson. He does this because of his basic need for social interaction. Wilson is the symbol of hope and of his salvation.

The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone? 

Ever wondered what is actually shaping your product preferences? Before you click that "Add to Cart" button, what if I told you that the aesthetics of product ratings is subtly guiding your choices?

Do you know how eco-friendly packaging affects our buying behaviour? Companies all over the world are trying new ways to be kind to the environment, especially when it comes to  packaging drinks like Carlsberg, Johnnie Walker, and Cantina Goccia, who are using cool paper bottles.

Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made the fastest choice, you realize the wait time is longer than expected. Frustrating. Or is it?

Contrary to common belief that a linear relationship exists between wait time expectations and consumer satisfaction, waiting longer than expected isn't always detrimental to customer satisfaction. In this blog, we delve deeper into the relationship between waiting, expectations, and customer satisfaction.