On a recent visit to New York City to explore the Trolls x CAMP experience with two toddlers, it was clear that nearly every adult armed with a smartphone would be sharing social media content to capture and share their memorable experience.
Don’t you think nature can be beautiful? So do most. Beauty in nature can be found anywhere, and is even good for your health. But this is not all. Do you want to find out how you can use nature to sustainably nudge your customers? Keep reading to discover the benefits of aesthetics in nature images.
On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the air, enticing your senses. A cheerful lady stands nearby, offering warm cookie samples, next to a sign boasting "The Ultimate Chocolate Chip Cookie Recipe."
The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone?
It’s early morning and you’re having your first coffee. Not too strong, not too weak. Just as you like it. You feel energized. Ten minutes later you’re on your laptop checking your emails and your social media. You decide to look at your Amazon account and see if your favourite coffee table is still available. Yes, it is, and it now includes free shipping! Add to cart. You’re now recommended luxury scented candles to match the table design. As well as beautiful decor items such as a chic lamp, a stylish vase and a set of artificial plants in pots that are way too expensive (even if water-wise)! Not a planned shopping spree, but you feel compelled to get them all. OK, done! Just four days until they’re shipped!
Wait, how did this happen? Did your coffee have anything to do with it? And if so, is coffee capable of making me shop more every time I have a cup of it?
