As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustainable revenue stream. But what if the key to success lies not in what customers tell us, but in what their brains reveal?

In this blog, we delve into the impact of audio channels on branding and marketing opportunities, exploring why organizations invest millions in audio advertising. Listen up to find out more!

The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use sound to positively impact your brand image and sales revenues. Scientific evidence is available to help you gain insight into how customers react to particular stimuli. With such valuable information, you can get into your customers’ heads and formulate more effective strategies that resonate with their motivations and preferences. 

Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message. 

A recent study bridging marketing, musicology, and cognitive psychology sheds light on the answer. The findings provide valuable insights into the role of music in branding and highlight the importance of specific musical characteristics in shaping consumer perceptions.

It was the Toilet Paper Panic of 2020 where calm neighbors turned into competitive shoppers at supermarkets across America due to COVID-19, creating a frenzy more intense and worrisome than the Tickle Me Elmo craze of the 1990s. This surge in panic buying had significant ramifications for economies and societies. Despite its impact, panic buying remains understudied, especially regarding its commercial effects and long-term trends.