Picture this: three wine bottles on a shelf. One has a bulldog on the label. Another shows a simple grape cluster. The third features a delicate bouquet of flowers. Guess which one women are willing to pay $3.50 more for?
You’ve likely seen the videos: a $500 pair of designer boots is “practically free” because if you wear them every day for three years, they cost less than a cup of coffee. Imagine standing in your favorite boutique, boots in hand, mentally calculating the cost per wear while scrolling through TikTok. While the internet treats it as a joke to justify a shopping spree, it turns out that “Girl Math” is grounded in sophisticated behavioral economics. This isn’t just a trend; it’s a powerful psychological phenomenon known as Cost per Wear (CPW).
Do you take negative feedback with a pinch of salt, or do you react with fervor even at the risk of losing goodwill and customers’ business? Most brands will find themselves the subject of questionable public scrutiny at some point or another, with unfiltered social media channels fuelling unwarranted insults. Common responses include denying the accusations, ignoring them completely, or accommodating to the situation, even apologizing for no real cause.
We’ve all heard the phrase: “stop the scroll.” But what really makes someone pause and even better, hit the share button?
Picture yourself scrolling through your feed.
Which one would you be most likely to share?
Imagine you’re in a cozy bistro. You’re browsing the menu, thinking about what you feel like eating. Now imagine a message on your table:
“We are committed to reducing food waste - you can help! About one-third of all food produced for human consumption is wasted. As our beloved guest, you can make a difference.”
What do you do? Chances are, you’ll order more mindfully, and leave less on your plate.
