A lot has been said and written about the current COVID-19 pandemic and we’ve learned much from it. In the past year, great advances have been made in fields such as healthcare, hygiene, viral transmission and governmental responses to crises. Keep reading to find out the lessons we learned which can turn out to be a great advantage for governmental institutions and businesses in all sectors!
With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to date on what is new.
To give you an overview of Neuromarketing insights in 2020, we’ve selected the articles that you guys found most interesting and were read the most. These are the 5 best Neuromarketing insights of 2020!
Here at New Neuro Marketing we review new research papers weekly to provide you with the latest insights on Neuromarketing. These are 5 insights that were not yet published in an article but we still want you to know about them so you don’t miss a thing!
How do you judge a person's status? Do you look at his or her clothes? Or their possessions?
According to the Shape-SES theory, most people tend to infer a person's socioeconomic status from his or her body shape. And this turns out to be the case for products and their shapes as well!
So, what kind of package shape do you think of as luxurious? Or what would you describe as a high-status product?
A recently published paper suggests that packaging shape affects how we categorize products and judge brands' status.
Do you want to learn more about how product packaging is used to position a brand in the consumer's mind? Continue reading!
Did you know there's a hidden route to consumer preference? A recent study has demonstrated that even the most subtle features of a brand name, such as the mere pronounceability of words, affect consumer attitudes. By choosing a favorable brand name, consumers' attitudes towards your product or brand might improve. But how to come up with such a brand name?
Every word requires specific movements of the lip, tongue, and throat muscles. Changing any movement can distort the whole name. For example, try articulating ''L'' without moving your tongue. Pointless! Movements on specific locations within the mouth are necessary to articulate consonants. Some consonants are pronounced in the back of the mouth, some in the middle, and some at the front, resulting in either inward-wandering or outward-wandering words. Research has now demonstrated that this direction of the movements in articulating consecutive consonants has a considerable impact on consumer preference. Also called the 'in-out effect'.
Do you want to know more about the in-out effect and how to come up with a favorable brand name? Continue reading!
