What are the reasons for consumers to buy specific brands? How can we tell whether a TV commercial will be effective or not? And what is the best way to set up a store? Those are questions central to the field of neuromarketing. But what is and what isn’t neuromarketing? Is it all about research? Or is it also about applying insights from theory into practice? And what does psychology have to do with it?

These questions are exactly why we have written this blog. In this blog you will get a clear overview of everything around neuromarketing. From the research methods to our favorite insights. 

Imagine that you are a retail store manager who has an oversupply of hot dogs. To boost sales, you decide to create an 'outdoor barbeque' display by placing a variety of complements (e.g. condiments, buns, napkins, plastic forks, and beer) on top of the case containing the hot dogs. 

Would such a strategy be successful at attracting shoppers to view the hot dogs? If so, how should you design the display of complements to maximize shopper attention?

Are you up to date?

Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you might have missed. The past half year, there have been articles on dominance, packaging, the prediction of Tinder dates, pricing green products, and sound/smell in stores and ads. We summarized the main findings below. Sit back in your beach chair and get ready for some new inspiration!

Don’t have the time to search through hundreds of neuromarketing research articles? Don’t worry, we got it!

We've delved into all the articles of this year, and came up with the most read and most interesting ones. Get ready, because these are The 5 best Neuromarketing insights of 2017!

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.