Current Topic: Research

Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message. 

A recent study bridging marketing, musicology, and cognitive psychology sheds light on the answer. The findings provide valuable insights into the role of music in branding and highlight the importance of specific musical characteristics in shaping consumer perceptions.

It was the Toilet Paper Panic of 2020 where calm neighbors turned into competitive shoppers at supermarkets across America due to COVID-19, creating a frenzy more intense and worrisome than the Tickle Me Elmo craze of the 1990s. This surge in panic buying had significant ramifications for economies and societies. Despite its impact, panic buying remains understudied, especially regarding its commercial effects and long-term trends. 

A friend scrolling through her social media feed stumbled upon a post from an influencer. However, instead of diving into the caption, she found herself deterred by its length. The overwhelming amount of text made it challenging to connect with the message, prompting her to swiftly scroll past, feeling somewhat frustrated.

Don’t you think nature can be beautiful? So do most. Beauty in nature can be found anywhere, and is even good for your health. But this is not all. Do you want to find out how you can use nature to sustainably nudge your customers? Keep reading to discover the benefits of aesthetics in nature images.

Do you know how eco-friendly packaging affects our buying behaviour? Companies all over the world are trying new ways to be kind to the environment, especially when it comes to  packaging drinks like Carlsberg, Johnnie Walker, and Cantina Goccia, who are using cool paper bottles.