- studied: economic and consumer psychology (University of Leiden)
- works at Smidswater as marketing psychologist.
- works there as a consultant for brands and helps them with their strategic challenges, as well as their day-to-day practical activities to load their brand.
- she is for example as a project manager involved in different (brand) campaigns, mainly to change behavior.
- besides her job at Smidswater she has a great love for research, and is therefore one of the founders of 'de Onderzoekers' a research agency specialized in qualitative research.