Nick van der Klein

As a kid, I was always experimenting, and during my marketing studies I discovered that I was particularly interested in the underlying motives behind the choices consumers make. That’s why I started combining both in my current job as a data analyst and researcher, and I really enjoy sharing the latest insights and knowledge I’ve learned.

Articles from this author

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Research

Can Catchy Jingles and Music Capture Consumer Attention during Multitasking?

The battle for the consumer's attention is reaching a climax. Multitasking increased dramatically, especially during commercial breaks, leaving marketers questioning how to capture consumers' attenti…