I have always been intrigued by the human mind and what shapes our consciousness. It is fascinating to me how everything we know, experience and perceive finds its roots in our nervous system. I followed this passion in my undergraduate studies as Bachelor of Science in Neuroscience and Biotechnology. Having familiarized myself with the academic foundations of Neuroscience, I now wish to delve deeper into the more practical implications and applications of neuroscientific research, and neuromarketing may be the most exciting example of such. This ambition led me to Unravel Research, where I always stay updated about all the latest neuro-insights that I would love to share here at New Neuro!