Roos van Dop

After finishing my Bachelor degree in Psychology, I continued with the Master courses Economic and Consumer Psychology in Leiden and New Media and Journalism in Rotterdam.

I’ve always had this fascination for human behavior and why people make certain choices. Combine this with my love for neuromarketing and writing and you get what makes it so awesome to write for NNM.

Articles from this author

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Conversion

Increase sales by using warm colours in your campaign

American researchers did some pioneering research that sheds new light on your choice of supermarket. They studied the influence of warmth perceptions of colours. I got a question for you: what facto…

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Advertising

Increase Brand Recognition with the Correct use of Ad Placement

Let’s start with a simple question: how many people do you know that actually enjoy the commercials that interrupt their favorite TV-show? Exactly, me neither. For years, online marketers have been…

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Conversion

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option? If you’re a marketer or…