"Do I really need that much toilet paper?"

If you’ve ever shopped at a big-box warehouse, you’ve probably questioned whether you’ll actually use up those jumbo packs of toilet paper, deodorant, or air freshener. The sheer volume can make single-item purchases at a local store seem more practical. But a recent study suggests that a simple shift in bulk pricing could make buying in bulk feel like the smarter option.

As convenience and bulk shopping grow in popularity, understanding what drives our buying choices is crucial. This new research uncovers a surprising insight that could transform how brands price multipacks to make them more appealing.

On a recent visit to New York City to explore the Trolls x CAMP experience with two toddlers, it was clear that nearly every adult armed with a smartphone would be sharing social media content to capture and share their memorable experience.

On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the air, enticing your senses. A cheerful lady stands nearby, offering warm cookie samples, next to a sign boasting "The Ultimate Chocolate Chip Cookie Recipe."

The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone?