Maaike Arts

Everyone makes countless decisions on a daily base. As a graduated consumer psychologist I am therefore fascinated by the (unconscious) reasons behind these decisions.

Therefore I passionately execute market research at Blauw Research in order to discover relevant insights and spot opportunities for different companies, which is also beneficial for consumers.

Articles from this author

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Strategy

Why Chaotic Shelves Make Your Customers Run Away

Going to a liquor store or standing in front of a shelf in the supermarket might sometimes be a little overwhelming. All products are screaming for your attention and it might be hard to pick the rig…

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Conversion

How to create the perfect shelf based on product lightness

Generally, when visiting a supermarket, you don't want to waste your precious time by searching for the products you're looking for. In order to help us making decisions, our brains have a few biases…

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Strategy

Why Nobody Would Drink a Coke Zero From a White Can

Imagine walking through your local supermarket to buy some fruits and vegetables. We are automatically drawn to that intense red tomato because it looks a lot juicier and tastier than the ones that a…

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Research

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published. We stroll through every marketing, neuroscience and behav…