Lorien Verachtert

As a neurolinguist, the working of the brain has always fascinated me. My passion for human behavior made me deep dive into consumer neuroscience, which led to my certification as a neuromarketer by the Neuromarketing Science and Business Association.

Today I work as a strategist in a communication and advertising agency where I try to build a bridge between cognitive neuroscience and marketing. This bridge allows me to share practical insights in the New Neuromarketing blogs.

Articles from this author

🚀

Research

Rocking your brand: how music can influence brand perception

Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message. A recent study bridg…

🚀

Strategy

Unveiling the effect of anthropomorphism in food marketing

If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is ho…

🚀

Conversion

Beyond the Taste Buds: How Packaging Shapes Our Perception

If you're a food lover, chances are you've been lured by a mouth-watering package design at least once. But did you know that the shape and color of packaging can also affect your perception of taste…

🚀

Research

To Believe Or Not To Believe: How Our Mental Shortcuts Sometimes Lead To False Beliefs

Imagine coming across an ad saying that the advertised shoes will help to tone your muscles and burn extra calories, or that snail oil will cure all acne. You might think that you won’t fall for this…