Our decisions and behavior are always influenced by several factors, including those factors that are unconscious. To better understand human behavior, I did a master’s degree Economic and Consumer Psychology. I studied the psychological mechanisms that underlie many of our choices and decisions concerning consumption and other economic behaviors. To fully comprehend and predict people’s behavior, we need to unravel the brain. Neuromarketing successfully identifies one piece of the puzzle at a time. In the New Neuromarketing blog, I will share these new insights with you.