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Geri Mileva

Geri Mileva blends the precise thinking of her engineering background with the storytelling skills of an experienced writer. Based in Prague, she writes everything from engaging copy to in-depth journalistic pieces. Geri also focuses on content strategy and has a keen interest in understanding how people interact with what they read and see, using insights from consumer behavior analytics to make her work resonate more deeply. Discover more about Geri's journey and work at her website.

Articles from this author

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Research

Afternoon Cravings: How Time of Day Affects Variety-Seeking Behavior

In the world of consumer psychology, variety-seeking behavior is the tendency of people to look for new and diverse products, services, or experiences. It plays a significant role in how customers de…
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Strategy

Rethinking the Consumer Journey: Leveraging Neuromarketing Principles to Alter Consumer Perception

Imagine walking into a supermarket or department store. From the get-go, you’re greeted by an assortment of products made from different ingredients or materials. How do you go about choosing product…
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Strategy

Red Is the Color of Indulgence: How Ambient Color Influences Food Decisions

Visual stimulation plays a key part in how we experience food. Have you ever wondered why so many fast food restaurants use red in their color schemes? It is not a coincidence. It is science. Color i…
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Research

The Eyes Eat First: How Different Visual Stimuli Influence Customer Perceptions of Food Quality

Presentation matters. How we perceive objects, events, and people has a direct impact on our thoughts, feelings, and motivations toward them. Neuromarketing, also known as consumer neuroscience, exam…
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Strategy

More Than Just a Cup of Joe: Neuromarketing Tips to Boost Customer Experience

Introduction Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made considerable ground in investigating…
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Conversion

The Magic of Sound: Nudge Green Product Purchase with Natural Sounds

The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use sound to positively im…

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