Visual stimulation plays a key part in how we experience food. Have you ever wondered why so many fast food restaurants use red in their color schemes? It is not a coincidence. It is science. Color is omnipresent in marketing, and for roughly 85% of people, color is a big factor in their decision-making process on whether to purchase or ignore a product. 

From McDonald’s to KFC, the dominance of red in the designs of food establishments is not just about aesthetics. It is a clever psychological strategy. Studies reveal that ambient color plays a powerful role in shaping our decisions, especially in food settings. Red is a standout because compared to most other colors, it is highly influential.

In this article, we will dive into why red holds such influence over food preferences, unpack the psychology behind it, and share actionable tips for marketers and business owners looking to put this knowledge to work.

Introduction

Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made considerable ground in investigating how customers behave and make purchase decisions based on their experiences. Notwithstanding biases from cultural factors, physiological states, and spending power, results from neuromarketing consumer research have given indications of what elements are likely to stimulate positive thoughts and behavior among consumers. Coffee shops all over the world are some of those that have gained from such studies.

The business of coffee is a multi-billion dollar industry all around the world. Both international brands and local brands have thrived in their own spaces and communities. Experts agree that it’s more than just the beans and the brews that bring in customers and grow loyal patronage. It’s a combination of different factors including the store atmosphere, employee service, drink quality, pricing, and past experiences that delight customers and keep them coming for more. 

The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use sound to positively impact your brand image and sales revenues. Scientific evidence is available to help you gain insight into how customers react to particular stimuli. With such valuable information, you can get into your customers’ heads and formulate more effective strategies that resonate with their motivations and preferences.