There’s nothing more interesting than the brain. However, there are a lot of things that are easier to understand. With my blogs, I aim to convert theoretical findings of neuromarketing research into practical, understandable information.

During my Master’s degree in Economic and Consumer Psychology, I tried to find answers to questions such as: Why do people say one thing, but choose the other? What makes a marketing strategy effective?

The neuromarketing insights I will share on NewNeuromarketing provide nuanced, evidence-based answers to such questions.