When Negative Branding works

''Read this, you loser..''

Quiz time! What do Weekend Offender, Gucci Guilty, Monster Energy, Fresh Ego Kid, Arrogant Bastard Ale, Dior Sauvage have in common? 

That’s right: these are all brand or product names with a negative, dark or unpleasant connotation. Terms like offender, monster, and bastard are all related to negative concepts in our brains.

But did you know that this type of “negative” branding can lead to the most positive outcomes? Recent research shows that negative branding can make brands more appealing to members of the target audience, and increases their willingness to pay.

In this blog, you’ll learn why and when negative branding works, so you can use it to your advantage.

Are you ready to discover the bright side of negative branding? Just keep reading!

Do you ever think about the first impression you leave on others?

If you are like most people, you do. After all, we only have one chance to make a great first impression, right?

But leaving a memorable first impression is not just relevant for people. It’s also very important for online retail brands. In fact, leaving a positive first impression elevates returns, sales, and brand experiences!

Curious to find out how? This blog will explain how brands can use their product delivery packaging to leave an exceptional first impression on their customers.