I have always been intrigued by how the human brain works. Why us human beings do what we do. That’s the reason why I started my bachelor’s degree in Psychology. In those three years I learned a lot about the different parts of the human brain. But gradually I became more interested in why certain choices were made in advertising. What did the marketer use in this campaign to influence my behavior? In what way are our purchase decisions guided? This is why I knew the Master Economic and Consumer Behavior would really suit me. I’ve learned a lot about emotions, irrationality of decisions and how to use the results of the latest psychology research into real life marketing. As a writer for New Neuro - and Unravel Research intern - I keep myself updated on the latest developments within the industry, while I can let my creativity run free!