American researchers did some pioneering research that sheds new light on your choice of supermarket. They studied the influence of warmth perceptions of colours.

Advertisers know a smile can go a long way

When advertising a product to your potential customers, it’s very likely that the product won't just be there on its own. But instead, consumers will be able to put a face to it. More often than not, this face will have a smile on it. 

Discover how to improve sales by applying the right discounts for the right products.

I Love cooking!

I literally spend hours in the kitchen every weekend preparing meals for my wife and kids;
and there is nothing more rewarding than watching them enjoy the meal so much that they ask for more.

I am not a chef, but there is one essential thing in cooking: high quality ingredients are necessary to bring out the authentic flavours of any dish.

So, what does my cooking have to do with neuromarketing? Well, everything!
More than the cooking itself; the connection lies in how my wife and I shop and pick items when we want to prepare a meal.

In today’s day and age, the most successful brands are the ones that deliver feelings and emotions. By stimulating senses (like sight, hearing, taste), emotions will be delivered and learning will be stimulated. This is very effective, because our senses are directly linked to the limbic part of our brain that is responsible for memories, feelings, pleasure and emotions.