I am a big supporter of data-driven marketing. Not deciding what to do based on experience, intuition, or "this is what everybody does", but making use of available data as much as possible. In our field, scientific studies can therefore be a very useful source of information. Being able to combine my passions for consumer psychology and research, I very much enjoy writing for New Neuromarketing.

As Online Marketeer at Digital Power I help other companies with conversion optimization, based on web analytics data. I like to use the New Neuromarketing insights as ideas for testing; using those tests to confirm the scientific findings and create and sustain a process of continuous improvement.