Marketer and graphic designer with a strong passion for consumer psychology and neuromarketing! I am very much interested in what makes people tick and how this knowledge can be applied to make marketing better, more efficient and more user-friendly!
A lot has been said and written about the current COVID-19 pandemic and we’ve learned much from it. In the past year, great advances have been made in fields such as healthcare, hygiene, viral transm…
Imagine walking through the electronics store looking for a new coffee machine. Suddenly you hear a familiar melody echoing through the shopping corridors. It happens to be that one song you played o…
When I was a student, I once had the honour of giving a presentation to the board of directors of a Fortune 500 company. In this presentation me and my project group proposed multiple recommendations…
Have you ever been to a pub with the intention of doing just a few drinks and going home early, only to stay until closing time? A lot of people probably have. If you are one of them, have you ever w…
Consider the following scenario. You are walking through your city on a Saturday afternoon, looking to buy a new shirt. All of a sudden, a retail store of an expensive high-end brand catches your eye…
What does Snapple have in common with Perrier or 7up? Obviously, these companies all sell soft drinks, but there is another thing these brands have in common. All these three companies have changed t…
The rainforests in South America are being inhabited by several species of brightly colored frogs. These frogs are often poisonous and the bright colors serve as a warning to predators not to eat the…
