With her background in Social & Organisational Psychology, Economic Consumer Psychology and the Honours Leiden Leadership Programme, Aletta is passionate about giving insight and advice to organizations to communicate, advertise and commercialize their sustainable vision towards consumers.

Together with Tim and Tom, she founded New Neuromarketing and provides the guys with an additional social and sustainable point of view. She loves being on top of the latest insights and to convert them into understandable and usable insights. Aletta is author and editor at NNM.

Expertise: psychology, marketing, communication, behavioral change, sustainability