Ever thought ‘Oh horrible, not that commercial again’? Or perhaps that you saw an advertisement which reminded you that you wanted to buy or do something? Perfect timing and frequency can make your consumer love your product or brand, while excessive or wrongly timed ad placement can have a huge downward impact.
Advertisers know a smile can go a long way
When advertising a product to your potential customers, it’s very likely that the product won't just be there on its own. But instead, consumers will be able to put a face to it. More often than not, this face will have a smile on it.
Let’s start with a simple question: how many people do you know that actually enjoy the commercials that interrupt their favorite TV-show? Exactly, me neither.
For years, online marketers have been investigating what consumers will tolerate and how ads can deliver a strong message. One of the most desirable effects of an ad is brand recognition – this means whether customers recognize your brand and correctly associate it with the right product.
Imagine you receive some good news. An independent consumer panel has ranked your book as 7th best written, your shampoo smells the second best or the laptop you sell is ranked 37th on a list of hundred others.
Great news – isn’t it?
Want to add some extra persuasive punch to your message? All you need is some neuroscience. And quite literally so: explanations that contain neuroscientific information such as brain scans or typical neuro-lingo are more persuasive.
