Even as a kid, I have always been interested in the brain. In primary school, I started wondering; what does the brain look like? What are its functions? When I became older, I became interested in how people make decisions. Why do people sometimes do bad things? Later on, I understood what perception was, and that behavior and decision-making could be (unconsciously) influenced. I was fascinated by how supermarkets use sounds and even senses as a marketing strategy.
Driven by that interest, I did a Bachelor's in Psychobiology and a Masters in Economic and Consumer Psychology. I am happy that I can combine my fascination for the brain and academic knowledge by translating the latest research into juicy Neuromarketing insights!